Why You Should Use Google AdWords in Your Business

Promoting a business online is one of the biggest challenges entrepreneurs face today. While it’s true, there are many tools that over time have become excellent promotional resources to use in e-commerce, such as social networks, however, these tools need to be complemented with other marketing strategies to increase visibility and ultimately traffic to the …

How Mobile Apps are Changing Business

In such a digital age, where the number of people who spend most of their time interacting through mobile devices such as smartphones or tablets is increasing, mobile applications play an important role in the world of businesses to promote interconnectivity and improve the experience in the acquisition of products and services. According to statistics, …

How to Increase Sales Conversions for your Online Shop

The economic crisis produced by COVID-19 has significantly fastened the shift to the digital world and has shaken up the business landscape; nowadays there are around 120 million online customers and this figure is expected to increase to more than 200 million online customers by 2025. Post-Covid, Many B2B (Business to Business) and B2C (Business …

SEO for Beginners

Do you know that 64% of organic traffic comes from search? Only 10% comes from social media. You have to master search engines in order to successfully create a digital marketing strategy. In case you don’t know, SEO or Search Engine Optimization is a set of techniques and tools that are used to optimize both …

The Importance of Social Media as part of a Marketing Strategy

Currently, the digital age is an important part of our lives, and if you are one of those who have a business or want to start one in particular, you will need a good marketing strategy so that the sales of your products or services grow exponentially, especially in the times we are living in …

The Recent Upscale of Digital Marketing

Over time, the development and use of devices has increased to an incredible and previously unimaginable extent. This opened the doors to a new digital world, which has been important not only to improve communication between people around the world, but it has also helped create a new vision for marketing. For those people who …